Business Plans
Formally stating business goals, reasons they are attainable, and plans for reaching them. Business plans target changes in perception and branding by the customer, client, taxpayer, or larger community. When the existing business is to assume a major change or when planning a new venture, a 3 to 5 year business plan is required, since investors will look for their investment return in that timeframe.
Marketing Campaigns
Promoting a product through different media, including television, radio, print and online platforms. Businesses operating in highly competitive markets may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales.
Feasibility Studies
Objectively and rationally uncovering the strengths and weaknesses of an existing business or proposed venture, opportunities and threats present in the environment, the resources required to carry through, and ultimately the prospects for success.
The feasibility study provides a historical background of the business or project, a description of the product or service, accounting statements, details of the operations and management, marketing research and policies, financial data, legal requirements and tax obligations.
Mystery Shopping
Mystery shopping is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services.
Research
BSC ESTEK applies several approaches in the process obtaining information on public opinion:
– Telephone survey
– Face-to-face survey
– In-depth interview
– Online survey
This kind of public opinion research can be done within a business plan, feasibility study, or other similar professional recommendation or council by the firm or it can be conducted separately.
To learn more about each type of research method, click here.