BSC ESTEK conducts human research survey of public opinion from a particular sample. These surveys are designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.
Our survey methodology studies the sampling of individual units from a population and the associated survey data collection techniques, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.
We work and have experience in various fields, such as market and economics, politics, ecology, sociology, and so on.
Quantitative research is research involving the use of structured questions where the response options have been predetermined and a large number of respondents is involved.
We do our best to keep our measurement objective, quantitative and statistically valid. Simply put, it’s about numbers, objective hard data.
The sample size for a survey is calculated by statisticians using formulas to determine how large a sample size will be needed from a given population in order to achieve findings with an acceptable degree of accuracy. Generally, researchers seek sample sizes which yield findings with at least 95% confidence interval (which means that if you repeat the survey 100 times, 95 times out of a hundred, you would get the same response) and plus/minus 5 percentage points margin error. Many surveys are designed to produce smaller margin of error.
Qualitative Research is collecting, analyzing, and interpreting data by observing what people do and say. It refers to the meanings, concepts, definitions, characteristics, metaphors, symbols, and descriptions of things.
Qualitative research is much more subjective than quantitative research and uses very different methods of collecting information, mainly individual, in-depth interviews and focus groups. The nature of this type of research is exploratory and open-ended. Small numbers of people are interviewed in-depth and/or a relatively small number of focus groups are conducted.
Participants are asked to respond to general questions and the interviewer or group moderator probes and explores their responses to identify and define people’s perceptions, opinions and feelings about the topic or idea being discussed and to determine the degree of agreement that exists in the group. We engage skilled, experienced and sensitive interviewers or group moderators in order to achieve high quality findings.
Research types
Telephone survey
Interviewers enter the answers directly into the computer. The questions appear on the monitor and answers are programmed directly into a database or the interviewer notes the respondent’s answers on paper for questionnaires which are more open question oriented. Interviewers encourage sample persons to respond, leading to higher response rates and they can also increase comprehension of questions by answering respondents’ questions.
Face-to-face survey
These face-to-face interviews can be done by PAPI (paper and pencil interviewing) or CAPI (computer-assisted personal interviewing). BSC ESTEK manages the suitable electronic device equipment for CAPI research. Face-to-face surveys are a meaningful tool for covering areas where we cannot rely to get in touch with a respondent by a telephone or mail.
Online surveys
An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics.
Focus groups
Small number of people (usually between 4 and 15, but typically 8) are brought together with a moderator to focus on a specific product or topic. Focus groups aim at a discussion instead of on individual responses to formal questions, and produce qualitative data (preferences and beliefs) that may or may not be representative of the general population.
Mixed-method surveys
Researchers combine several above methods for the data collection. For example, they invite shoppers at malls, and send willing participants questionnaires by emails. With the introduction of computers to the survey process, survey mode now includes combinations of different approaches or mixed-mode designs.
In-depth interview
In-depth interviewing is a qualitative research technique that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program, or situation.
Other types of research:
Ad Hoc Research
Ad Hoc Research is research that is specifically designed to address a particular problem or issue. Ad hoc research is usually conducted when there is insufficient existing information. Ad hoc projects are usually single pieces of research rather than part of a continuous program.
Ad hoc projects:
Our ad hoc projects may address subjects as diverse as:
– new product development
– market assessment
– user needs
– message testing
– pricing research
Ad hoc, or ‘custom’, market research provides a tailored approach to your specific research needs. We have considerable experience of conducting ad hoc studies for companies. We consider various research methods to produce the best ad hoc research design for our clients’ individual projects
The studies are designed and conducted exclusively for a certain purpose.
Desk Research
Desk Research is the systematic examination of all available secondary data in the context of a particular marketing research problem, the collation of existing research results and data from published secondary sources for a specific, often unrelated, project.